“Benetton Rugby has chosen Studio Perazza for many years because it is able to ensure an utter graphic consultancy and the realization of a complete communication plan. The mix of different professional figures allowed to design a integrated communicative project for the Sports club"
Benetton Rugby

Benetton Rugby: video corporate

Different steps to share values and mission of the team through images. After a careful activity of storytelling with the art director, the shooting has begun, in Italy and abroad; finally, a careful work of editing enriched by motion graphics and visual effects. The result is an epic portrait of the sporting club Benetton Rugby

Project

Storyboard

Editing

Epic and emotional editing.

Filming

Shooting in Italy and abroad.

Visual effect & sound

Animation, visual effects and sound synchro.

Photo Shooting

benvenuti rugby
1

Set fitting

Photo shooting setting with backdrops, lights and flash studied to obtained the desired effects.
2

Shooting

Realization of the photo shooting handled by our art director
3

Post production

Work of post-production to cut out the images, change and adjusting the details, unify the tones, colors and lights.

Photo in action

The yearly photo shooting of the team has been realized changing every year the backdrop, the lights and the shots to fit the chosen corporate image of the season due to communicate the strength and the values of Benetton Rugby.

The shots are then used, during all the season for all the corporate image useful for the team, used on the website, banners and the graphics to launch the next matches and diverse communicative needs.

Kick off new

T-shirt

Videos for

social&events

Benetton Haircut 1:00

To support the colleague Nasi Manu, sick of cancer, all the players have shaved their hair. Funny moments among the players are enclosed in an emotional video that, besides being used on the social networks and shared by all the players, it has been forecasted in the main national channels.

Christmas Video 2019 1:41

The players dressed as Santa’s elves, go to the Children’s Hospital of ULSS 2 of Treviso to deliver some presents to the children. The shooting took place in three locations, in a day, before a former phase of organization of the storyboard and the set.

Launch
line-up 1:01

Every week we work on the video that announces the line-up, besides the general graphic communication of the team. The clips of the single players and all the mood of the video are in coordination with the image of the team that we developed for the season.